As promised, Rocket Man Digital is launching a video blog focusing on all things amazing in content and digital strategy.
This first episode highlights Dwayne “The Rock” Johnson as a digital media machine. The most visible superstar to come along in years, The Rock continues to build a media empire. At the foundation is a digital strategy driven by Seven Bucks Productions. Here is a case study worth watching!
Digital Strategy Case Study
- This case study was presented by Harvard Business School’s Marketing Professor Anita Elberse.
- Anita Elberse’s full written case study is available for download here.
- The Rock’s digital media company was co-founded with the help and smarts of Dany Garcia. She presents Seven Bucks Productions’ winning digital strategy, and plenty of nuggets to launch a successful digital channel.
Rock On!!! Let me know what you think of this first episode of #contentROCKS!