DESCRIPTION: Create a behind-the-scenes peek into the real home kitchens of 100 Pillsbury Bake-Off Contest Finalists competing for a million-dollar prize.

GOAL: Let contestants tell their stories of the road to the Pillsbury Bake-Off Contest, and share their genuine love for Pyrex glass bakeware.

RESULTS: Integrating user-generated video created the best in brand storytelling, from the hearts and homes of the biggest fans!