Discovery

  • Listen, gather, organize and prioritize
  • Understand business goals and objectives
  • Identify KPIs impacting business
  • Gather competitive insights
  • Discover marketplace intelligence

Audit

  • Review and quantify
  • Audit existing content (digital and other)
  • Review competitive marketplace
  • Identify gaps and white space

Strategy

  • Prioritize and align
  • Create written content strategy
  • Implement metric tracking
  • Deliver voice/tone guidelines
  • Finalize stakeholder sign-off

Resource

  • Immediate expertise
  • Identify project lead
  • Build content team/expertise
  • Educate team on brand strategy and priorities

Execute

  • Best-in-Class Content
  • Develop data-driven integrated content calendars
  • Execute production schedule process
  • Obtain client content approvals

Measure

  • Driving ROI
  • Conduct content board meetings
  • Track and trend KPIs
  • Scale top performing content
  • Review/adjust content strategy

Discovery

  • Listen, gather, organize and prioritize
  • Understand business goals and objectives
  • Identify KPIs impacting business
  • Gather competitive insights
  • Discover marketplace intelligence

Audit

  • Review and quantify
  • Audit existing content (digital and other)
  • Review competitive marketplace
  • Identify gaps and white space

Strategy

  • Prioritize and align
  • Create written content strategy
  • Implement metric tracking
  • Deliver voice/tone guidelines
  • Finalize stakeholder sign-off

Resource

  • Immediate expertise
  • Identify project lead
  • Build content team/expertise
  • Educate team on brand strategy and priorities

Execute

  • Best-in-Class Content
  • Develop data-driven integrated content calendars
  • Execute production schedule process
  • Obtain client content approvals

Measure

  • Driving ROI
  • Conduct content board meetings
  • Track and trend KPIs
  • Scale top performing content
  • Review/adjust content strategy