Many people think that marketing and branding are about creating an image: the Nike swoosh, the McDonald’s golden arches… something simple, that your customers can instantly associate with your brand. But an image is only part of it. What really matters is the story behind the image. What do people think of when they see […]
3 New Ideas on How to Tell Your Brand Story
What’s the difference between your company and your brand? Simply put, your company is what you do, what you make and those who your rely on to make it great. Your brand is who you are. It’s the way customers and consumers recognize you and think about you. It’s the image that pops into their head when […]