Emotions are powerful things. If you really want to have an impact with your video marketing campaign, then your most effective tactic is to take control of your viewers’ emotions, if only for a moment, and evoke a specific feeling in them. If you can create video storytelling that builds emotion, then you can get your audience more […]
Storytelling Like Your Market Has Never Seen Before
Many people think that marketing and branding are about creating an image: the Nike swoosh, the McDonald’s golden arches… something simple, that your customers can instantly associate with your brand. But an image is only part of it. What really matters is the story behind the image. What do people think of when they see […]
3 New Ideas on How to Tell Your Brand Story
What’s the difference between your company and your brand? Simply put, your company is what you do, what you make and those who your rely on to make it great. Your brand is who you are. It’s the way customers and consumers recognize you and think about you. It’s the image that pops into their head when […]
3 Common Storytelling Mistakes Marketers Make
Storytelling can be a valuable tool in content marketing. To attract customers and gain their trust, it can be useful to tell personal stories that speak to them. Stories can keep readers from skimming past information and keep them interested. Even though storytelling with content can be a helpful marketing method, many people make mistakes […]
Purple Pain: Hometown, Social Media Flooded with Prince Worthy Emotion
It was just more than a week ago when we learned Chanhassen, Minnesota, lost its most famous resident and neighbor. A week later, we probably wouldn’t be buzzing about it except that this neighbor happened to be one of those once-in-a-lifetime, world-famous artists. Prince, now referred to as Prince Rogers Nelson, passed into the “after world,” as […]
Visual Storytelling: No Story Too Small to Connect Emotionally
One of my favorite things to do, any day, any time, is watch my son play basketball. Any parent who has kids in sports knows it can be one of the most stressful experiences, too. As parents, we hang on every shot, move, turnover, free throw, victory and defeat. So to chill at the games, […]