Video Storytelling – Giving Your Branded Video Emotion

Emotions are powerful things. If you really want to have an impact with your video marketing campaign, then your most effective tactic is to take control of your viewers’ emotions, if only for a moment, and evoke a specific feeling in them. If you can create video storytelling that builds emotion, then you can get your audience more […]

Visual Storytelling: No Story Too Small to Connect Emotionally

One of my favorite things to do, any day, any time, is watch my son play basketball. Any parent who has kids in sports knows it can be one of the most stressful experiences, too. As parents, we hang on every shot, move, turnover, free throw, victory and defeat. So to chill at the games, […]