We all know that having a social media presence is good business, but with 71% of brands still listing “brand awareness” as their primary social media objective, it’s clear there’s a struggle to tie social into bottom line results. It’s time to convince your boss to move beyond thinking of social media as a modern day yellow […]
Social Media Survival Guide! 5 Ways to Feed the Social Media Machine
In a recent social strategy sit-down with a new client we discovered something amazing. Reluctanty, it was admitted that the social reins had been handed over to the CEO’s 17-year-old son. This may not be a bad idea if your target market is the high school crowd (theirs isn’t). Having a teen manage your tweets has its […]