As promised, Rocket Man Digital is launching a video blog focusing on all things amazing in content and digital strategy. This first episode highlights Dwayne “The Rock” Johnson as a digital media machine. The most visible superstar to come along in years, The Rock continues to build a media empire. At the foundation is a digital strategy driven by Seven […]
Food Styling – What Your Brand Needs to Know
Whether you’re promoting a fancy new recipe, showing off your restaurant’s signature dish, or extolling the virtues of some exotic ingredient, there’s just one rule in food branding: it has to look good. Food, more than almost any other commodity, can virtually sell itself, simply by making the audience’s mouth water until they want whatever’s […]
What Food Trends Millennials Have an Appetite For
Are you up on the latest food trends? Is Cajun cooking more popular this year, or is it Szechwan? A lot of food websites will tell you exactly what it is that millennials are craving this week. And often, by next week, that will have changed to something else. How are you supposed to keep […]
Video Storytelling – Giving Your Branded Video Emotion
Emotions are powerful things. If you really want to have an impact with your video marketing campaign, then your most effective tactic is to take control of your viewers’ emotions, if only for a moment, and evoke a specific feeling in them. If you can create video storytelling that builds emotion, then you can get your audience more […]
Visual Storytelling – Does Branded Video Really Work in Marketing?
If you’re serious about marketing success, than you’re constantly on the lookout for new content ideas that boost engagement with your audience. You’ve got a blog that you post to regularly, and you’ve created a few e-books and white papers. But if you really want to be at the forefront of brand storytelling, then there’s […]
Rocket Man Digital Fuels Student Hackathon
Rocket Man Digital believes in encouraging young people, passionate about technology, to push the boundaries of the digital universe. So when Luke Igel, a junior at Providence Academy in Plymouth, Minnesota, approached me for a hand last month, I was eager to help. Luke, and William Walcher, a senior at Providence, have participated in past […]
Storytelling Like Your Market Has Never Seen Before
Many people think that marketing and branding are about creating an image: the Nike swoosh, the McDonald’s golden arches… something simple, that your customers can instantly associate with your brand. But an image is only part of it. What really matters is the story behind the image. What do people think of when they see […]
9 Steps to Creating a Content Machine That Delivers Results
It’s clear that content marketing is one of the most effective methods of brand promotion you can adopt. You’ve seen the potential that high quality content has to yield incredible results, in terms of website traffic, lead generation, and ultimately conversion to sales. But even so, “content marketing” isn’t some magic spell that you can […]
Award-Winning Content Marketing Campaigns That Work
How do you define success in content marketing? The main tenets are things like increased web traffic, more leads, and ultimately higher sales. But every so often, a campaign comes along that really stands out and deserves recognition. This is what led to the creation of the Content Marketing Awards. Every year, they honor new […]
Top 5 Brand Engagement Tools You Should Be Using
Social media is the best thing to happen to marketing and brand promotion since the invention of the celebrity endorsement. Whereas other methods of marketing simply broadcast a message out, social media gives your target audience the means to engage with your brand. From clicking links for your site, to leaving comments, to sharing your content with […]