It’s been 3 years since I donned the traditional college graduate cap and gown. At that time, it felt like the learning was over and my career could begin. Cue the music! What I learned was that my education was just beginning and, with more education, my career would take care of itself. INTERESTED IN AN […]
Chewbacca Mom Redux: Can Brands Really Plan Viral Content?
Short answer: No! If you are sitting in a conference room, planning with your marketing teams to literally create content with the goal of “going viral,” it’s time to pull the plug on the idea. Run for the hills. You’re wasting time. Here is why.Planning viral content is just like you trying to make somebody love […]
Blog Optimization: 5 Tips to Make Your Blog Work Harder
You may not know it yet, but your brand or company blog is one of the most important tools to grow your business or brand. With it you have: Content to distribute A way to attract clients Links to add to your website Content others will share with their audiences Useful links to bring prospects […]
5 Common Inbound Marketing Mistakes
Marketing is important to any business. We all know that we need to keep up with best and new marketing practices, or risk falling behind the competition quickly. What kind of marketing is relevant these days? You’re likely to find Inbound Marketing at the top of the list. Inbound Marketing is the practice of providing an “opt-in” […]
Content Lasagna: Our Recipe for Content Success
Followers of Radioactive Content have no doubt caught on to one of our common mantras–focus on quality content over quantity. We also hear clients express this concern over and over: There are so many digital platforms for brands to feed– marketing budgets are stretched thin! Bringing up this question: Can quality content be achieved with so many social […]
Purple Pain: Hometown, Social Media Flooded with Prince Worthy Emotion
It was just more than a week ago when we learned Chanhassen, Minnesota, lost its most famous resident and neighbor. A week later, we probably wouldn’t be buzzing about it except that this neighbor happened to be one of those once-in-a-lifetime, world-famous artists. Prince, now referred to as Prince Rogers Nelson, passed into the “after world,” as […]
5 Common Social Media Mistakes
Social media has proven time and again to be tricky for brands and companies to navigate. How does a brand act sincere, of the moment and appropriately in the lightening fast world of social media? Especially when the conversation explodes over hot-trending topics. Just last week, several brands quickly and unsuccessfully reacted to the sudden […]
9 Signs You Should Invest in an Inbound Marketing Strategy
When it comes to your business, it can be complicated to figure out what parts need work. Even when you can identify some problem areas, it can be difficult to know what to do. Sometimes all that needs to change are your marketing practices. Marketing has been changing. Now the buyer is in control of […]
How to Understand Your Audiences’ Digital Behavior
As much as it’s imperative to understand your target audience, it’s just as important to understand what your audience does online. Taking the time to know your audiences’ digital behavoirs and needs is critical to solving your own business and content challenges. What can their digital behaviors and actions reveal? You’ll learn what content performs the best with the people […]
5 Common Content Marketing Mistakes
We all make mistakes. That’s just a part of life, right? The key is to learn from them! Content marketing isn’t any different. Sure, you may have made a few of the mistakes listed below (we have!), but it’s only a problem if you don’t adapt. Once you know the most common mistakes, it’s easy to […]