These days, every brand is implementing some form of content marketing into their brand promotion strategy. From multinational corporations to microbusinesses, most brands connect with their audience on Facebook, Twitter, Snapchat, a YouTube channel or blog. It’s obvious that content marketing is the way to communicate with your customers. But the question is, with all that content out there, […]
How to Make A Difference in Your Customers’ World.
Any time you interact with a customer, you’re not just selling them a product. You’re providing them with an experience. And that experience is an important factor in their decision of whether or not to buy from you. With that in mind, if you really want not only to get new customers, but to keep […]
3 New Ideas on How to Tell Your Brand Story
What’s the difference between your company and your brand? Simply put, your company is what you do, what you make and those who your rely on to make it great. Your brand is who you are. It’s the way customers and consumers recognize you and think about you. It’s the image that pops into their head when […]
3 Tips to Get the Most Out of Your Content Calendar
Your content calendar or editorial calendar, whatever your preference, is a roadmap to what your brand stands for. What your brand feels in its soul is worth talking about. Sharing. What it believes in and what it has to say to customers, consumers and the world. In addition to keeping your content running like clockwork, […]
Why These 5 Brands are Killing It on Social Media
Brand identity is an initiative stakeholders typically leave to the marketing department, but it’s still critical to understand why that department focuses on social media content strategy. The fact is that social marketing works, when done properly. And, from the ROI lens, it’s a winner due to lower costs as compared to sponsored ads. If you’re not […]
POKÉMON GO – 5 Things To Know & Why We’re Obsessing Over This App
I never expected July 6 to be a mega historic day. I didn’t even realize it until July 9. I was watering our plot at our community garden (the corn is looking spectacular!) when a young lady strolled by walking dead in the middle of the street, head buried in her phone! YIKES! I said to myself, “That poor girl is going […]
5 Content Marketing Metrics Your Boss Needs to Understand
It’s probably not the most glamorous part of your job, but watching over your metrics is an essential task for all marketers. The numbers tell the story behind your content: whether it’s generating qualified leads, who’s sharing what and where site traffic is coming from – among many other things. Perhaps most importantly, content measurement […]
5 Common Website Design Mistakes
Website design can be challenging. There are always so many new design possibilities and it can be difficult to decide what is necessary and what to leave out. What attracts more readers? Why are people not staying to read more? These questions might be answered through the mistakes many people make when designing their websites. […]
6 Things About Social Media Your Boss Wants to Know
We all know that having a social media presence is good business, but with 71% of brands still listing “brand awareness” as their primary social media objective, it’s clear there’s a struggle to tie social into bottom line results. It’s time to convince your boss to move beyond thinking of social media as a modern day yellow […]
3 Common Storytelling Mistakes Marketers Make
Storytelling can be a valuable tool in content marketing. To attract customers and gain their trust, it can be useful to tell personal stories that speak to them. Stories can keep readers from skimming past information and keep them interested. Even though storytelling with content can be a helpful marketing method, many people make mistakes […]